Nokia 2 aims to target millennials in one of its largest markets

By | October 31, 2017


Written by Nandagopal Rajan
| Gurgaon |
Printed:October 31, 2017 7:07 pm


Nokia 2, HMD global, nokia 2 india, nokia CEO, nokia 2 design, nokia 2 features, nokia news HMD World launched the brand new Nokia 2 from a metro station. (Specific picture by Anuj Bhatia)

HMD World launched the brand new finances Nokia 2 smartphone at a Fast Metro station in suburban Gurgaon, underlining its intention to sort out the lots and millennials and what’s one in every of its largest markets. Regardless of the worldwide launch of the Euro 99 smartphone out of India, the Finnish startup didn’t supply a India value, which could be anticipated nearer to the precise launch date in November. However one factor was clear: Nokia clearly noticed a possibility in providing a cellphone for the youth in India.

Appearing CEO Florian Seiche instructed the gang on the Sector 55-56 speedy metro station that the whereas Nokia, in its new avatar, is now out there in over 80 markets, India was clearly among the many prime three and laborious to disregard. Particularly laborious to disregard was its youth demographic, which could have a European smartphone with the sensibilities and strengths that this could supply.

Nokia 2, Nokia 2 price in India, Nokia 2 launch in India, Nokia 2 specifications, Nokia 2 specifications, Nokia 2 vs Nokia 3, Nokia 3, Nokia 2 features, Android, HMD Global The Nokia 2 is priced Euro 99

Chatting with Indianexpress.com, Chief Product Officer Juho Sarvikas reiterated this and stated 80 per cent of these visiting the Nokia web site in India have been millennials and the concept was to obviously goal them. “In the event you have a look at who we truly discuss to once we designed this proposition, it was the youthful consumer. They’re main the behaviour,” Sarvikas stated, this additionally meant bringing Nokia to a target market who has by no means used these telephones earlier than. He says that whereas plenty of these millennials would have by no means used a cellphone from the corporate, their analysis has proven that Nokia as a model may be very robust with this section.

However the firm is aware of that tapping into its core viewers can be a possibility. “We all know lots of people affiliate the so-called legend of Nokia with lengthy battery life and that is among the issues we’re bringing again with the Nokia 2,” Sarvikas added. Nokia is promising two days of battery life with the cellphone which touts a 4100mAh battery life. “Whereas we could have that section of core Nokia customers coming again, whereas additionally providing one thing for the function cellphone customers to improve to,” he added.

Nokia 2 first impressions

Sarvikas stated the brand new telephones too proceed to the material-led design and seamless transitions just like the previous telephones. “Whereas the mastery of fabric was the start line for us, there may be additionally the standard of the end,” he stated. He stated the corporate was aware of the type of Indian customers who wrestle with battery life and have a look at the cellphone as the one display they carry for a lot of hours. “That’s the reason we selected LTPS (Low-temperature polycrystalline silicon) show know-how to supply as much as 5 hours of display life by drawing 15 per cent much less battery than different screens,” he stated, including that even the radio and different options have been objective constructed to assist obtain the two-day battery life.

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